Facebook’s Meta Facelift

Will you give Facebook's rebranding a thumbs up?

Goodbye thumbs up. Hello, infinity symbol. Mark Zuckerberg has announced that he’s now the proud father of Meta, the newly rebranded parent company of Facebook and all its sister apps – WhatsApp, Messenger, Instagram, and Oculus (now known as Meta Quest; but, we’ll get into that later).

On Thursday, at the company’s Connect conference (nice name, Mark!), the metaverse went from concept to reality – well digital reality, at least. By renaming Facebook ‘Meta’ he, like Buzz Aldrin planting an American flag on the Moon, took ownership of the whole ‘Metaverse.’


The Meta…what? Derived the ancient Greek word ‘meta’ (beyond) and ‘universe’, it’s described by Forbes as “a future iteration of the internet, made up of persistent, shared, 3D virtual spaces linked into a perceived virtual universe.”

If this Silicon Valley Don gets his way, we’ll be having virtual reality meetings, our shopping will be gamified and we’ll be paying for it in cryptocurrency.

As he told the conference, “We are at the beginning of the next chapter for the internet.”


Firstly, for a company to keep growing, it needs to get bigger. By encompassing all of Meta’s brands – Instagram, Messenger, WhatsApp – more users will be part of Zuckerberg Meta (uni)verse.

Plus, more users means more engagement. And more engagement means more ad spending. Brands will always funnel their marketing budgets into the places where their customers engage.


Once again, nothing new. We’ve already seen Sephora’s ‘Virtual Artist’ tool and Gucci create AR sneakers. The latter which, in June of this year, sold a digi-only bag for over $4K – yes, that’s more than a physical bag costs. However, with Meta, small businesses and emerging influencers can have a piece of this pie too. Alongside more tools, creators can freshly engage their followers and create additional revenue streams.


Don’t expect to see Zuckerberg strutting in a VR fashion show anytime soon, but do prepare yourself for a Meta wardrobe…because that’s part of Mark’s master plan.

Facebook has a smartwatch up its sleeve which, if the leaked pictures are anything to go by, looks a lot like an Apple watch. Saying that, it has one vital addition — a camera.


In conclusion, the metaverse “will be built by creators”, Zuckerberg said. The evolution of technology only unlocks more opportunities for influencers and brands.

No longer contained to one platform, influencers will be able to play and interact with their followers across the whole metaverse. Now is the time to think about content not just from a 360°, omnichannel perspective but 3-Dimensional too.

As Mark added: “Together, we can finally put people at the centre of our technology. And together, we can unlock a massively bigger creator economy.”

While our virtual world grows, IRL experiences will change too. Undoubtedly, for every in-person event, brands will have to consider a VR iteration too.

However, the effect this will have on guestlists, experiences and the potency of real-life activations will only be felt in time. Our hunch? IRL becomes more exclusive while VR widens the net so anyone and everyone can feel part of a brand’s own metaverse.

For 17 years, Facebook has been about connecting people, but as Mark wrote in his Founders Letter this week, “social connections have evolved.”

Two decades ago, would you have believed we’d have spent 18-months working over Zoom, learnt TikTok dances from China or watched Adele live stream from her lounge? To scale up, Facebook has to evolve.

Overall, Mark’s master plan? Be more than a platform, be the whole internet.

If you need help figuring out what the Metaverse means to you and your company, or want to integrate it into your next campaign, we’re here to help. Drop us a line at info@seenconnects.com and we’ll turn your next brand moment Meta.

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