456 contestants, 111M viewers, almost $900M revenue. Squid Game is bigger than even Netflix’s “wildest dreams”.
Unless you’ve been living in a social media vacuum, this won’t come as a surprise.
‘#SquidGame’ has over 74.3 B TikTok views. With a 28% underage audience, it’s no wonder parents are a bit concerned with their children’s consumption…
A bit. Snapchat and TikTok introduced a family pairing tool. This kept parental eyes on privacy settings and screen time.
Plus, TikTokers under 16 had their accounts bubble wrapped. So, limited comment freedom, no duets and stitch functions, and un-downloadable vids… but what about users under 13?
A new Australian bill argues these checks must be set in stone; platforms must obtain parental consent for all under 16 users. Sites flaunting this rule will be charged 10% of the company’s domestic annual turnover, 3x the financial benefit of the breach, or $10 million AUD.
Zuckerberg’s quaking in his boots, but in the meantime I ask, ‘what if there’s another solution?’
If Yoti hits mainstream, they’ll be armed with invaluable, personal data.
However, as Yoti grows its database, their technology will improve and, *fingers crossed*, tighten the net, making them a voice worth listening to.
Although Yoti seems to be the big dog, there’s other software in the Age Verification Providers Association (yep, that’s a thing) that are fighting the same fight.
Take Experian or the ICU from Innovative Technology, for instance. Granted, these are more tailored to retail environments, but the opportunity to grow into social is there.
We’d love to hear what you think.
Should parents or platforms should step up more?
Whichever side of the coin you’re on, we’ll help you nail a #SFW brief that you’ll have no drama sharing with all the family.
Write us at email@example.com and stay locked on our socials so you don’t miss the latest platform changes!