To clarify — audio is no longer the cherry on top of creative content, it’s a key ingredient.
Then again, it’s not just individuals who sit to gain from audio. According to TikTok, sound will boost strong ‘brand attention’ by up to 800%. With the growth of everyone’s favourite social experiment (by everyone, we mean Zuckerberg’s), the metaverse offers creators a chance to become trending artists overnight. You know what that means — more partnership opportunities.
In conclusion, audio has the capacity to ramp up the emotive stimulation of visual content. However, when rolled out as sound alone, it lets us unwind and fully tune in to our content.
Whether you’ve already got an ear in the audio game or not, you must know it is the (not so secret) ingredient to nailing content performance nowadays.