How NFTs Are Changing Social Media

And Why You Should Care...

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WHAT’S THE HYPE AROUND NFTS?

Smart contracts built into NFTs means the creator can receive royalties once/if their artwork is sold on.

It’s no secret, money makes the world go round, so NFTs are at the wheel.

The exclusivity of NFTs means creators can establish closer relationships with their audience, should they purchase these tokens.

Moreover, creators can also dish out prizes or incentives for the buyer. Meet and greet tickets, a follow on Instagram, plus early access to unreleased content— you name it, they can do it.

Despite hitting the market 10 years ago, the NFTs (Non-Fungible Tokens) craze only properly took off last year. But, when it did, it DID… NFT trading volume increased by 704% in Q3, hitting over $10B — no wonder everyone wants a slice of this crypto cake.

So, what are NFTs? Why are NFTs the next big thing?— you’ve probably heard those questions to death. As far as we’re concerned, NFTs are the golden ticket between the real world and the metaverse. In the world of social media, the man with the content is king — so all hail sir NFT.

So, as we continue to roam the digi-verse (read more here), NFTs represent a drive towards user-led content. This is why more creators and platforms are shifting their social strat to include them.

For example, YouTubers such as Logan Paul, and TikTok all-stars like Curtis Roach have minted and sold their own NFTs, with the former generating over $1M in sales in the first hour.
So, as we continue to roam the digi-verse (read more here), NFTs represent a drive towards user-led content. This is why more creators and platforms are shifting their social strat to include them.

For example, YouTubers such as Logan Paul, and TikTok all-stars like Curtis Roach have minted and sold their own NFTs, with the former generating over $1M in sales in the first hour.

INFLUENCERS AND NFTS

New platforms are now being built to house this growing relationship between influencers and NFTs— namely, Melon.ooo. They set themselves apart from NFT marketplaces such as OpenSea and Rarible by tailoring specifically to influencers and their audience. Plus, the site even breaks down its content via social platform, so if you’re looking for a particular viral video, you know exactly where to find it.

There’s even a featured creators list, so you can click directly through to your fave influencer. Melon currently hosts over 150 verified creators; some of the big names include Timothy DeLaGhetto, Liane V, and SwagboyQ. It’s only a matter of time until the Addison Raes and the Emma Chamberlains take up NFTs as a new content form (especially now Emma’s off TikTok).

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WHAT’S NEXT FOR NFTS?

Well, if creators are keen on minting, and users are keen on buying, platforms have a vested interest in making that happen. Enter Instagram and Twitter’s new NFT updates…no, really.

Firstly, Instagram is set to trial an interface that lets you sell and bid on NFT auctions direct on the app, and then share your winnings on Stories. Next, Twitter is also introducing a ‘Collectible’ tab where, once connecting to your crypto wallet, you can display your verified NFTs on your profile, or even front them as your profile picture.

In addition, TikTok’s never too far from a trend, so it shouldn’t come as a surprise that they announced their six-piece creator-led NFT collection back in September.
 

In conclusion, this trend opens the door to huge partnership opportunities. Instead of a water bottle or tote bag, NFTs are the new form of influencer merch.

But brands can be a part of the game, too. If you want to explore your opportunities for NFTs and influencers, hit us up at info@seenconnects.com. No idea is too big for us…

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