You must have seen the premieres by now, the exhibitions, the drone-led QR code locals thought was a UFO… Really.
But, if this is news to you (and you want some serious FOMO), you need to read on. Here’s why SXSW is still the best cross-over marketing event of the year.
NEXT, THE STAGE
The last time SXSW was held in person there were over 410k attendees, 4.3k press, and 2.1k conference sessions. So, if you want to get your ideas out to the world — here’s the place to do it.
Don’t believe us? Twitter was launched in 2006, but it only took off after the ‘07 conference when they shared Tweet-commentary of the event live to all festivalgoers.
Likewise, Foursquare shot up in popularity as a locater app for the event, and it has since pivoted to power brands like Microsoft, Samsung, Twitter, and Uber.
If this isn’t a reason to run, not walk, your business to the entrance gates, we don’t know what is.