Now (as of Jan), the short-form specialists have over 1B. If this doesn’t scream brand potential, you’re in the wrong field.
Take Coachella for example, they share TikTok’s average audience age of 18-34, both are sound-first, and both pride themselves on being the vessel for authentic, immersive experiences. Coachella is basically TikTok, live.
The music industry is in on the act. Billboard launched their Song Breaker chart last summer, which exclusively ranks the top music influencers on TikTok and YouTube to push them into the mainstream.
Creators and sound are wedded in a way like never before — the natural progression is to take the trend on tour…
It’s been three years since the last Coachella — a lot has changed. Influencer marketing has grown by $4B, TikTok has boomed, and our prediction?
Coachella is about to become the Olympics, World Cup, AND Superbowl of influencers.
HOW WE DO IT
On a surface level, we’re talking musicians, singers, performers; but factoring in archetypes, you could near enough partner a creator of any speciality if they share the same values.
That’s where we come in, if you need a lesson or two in authentic alignment, you know where we are.