WHAT’S THAT YOU SAY?
Social commerce is taking the online shopping world by storm with the powerful combination of ecommerce and social media. The days of QVC are over. No need to call a number to make a late-night impulse purchase – now, it’s all about your IG DMs.
So, how is this good for your business?
Think about it. Your customer base is already on social media browsing through their friends and influencers posts, when you add being able to effortlessly shop on the same platform without having to leave it, you make the process easier for those customers – so they’re more inclined to come back again. By letting your customers purchase via social, it gives you an advantage when it comes to building your target audience as they have easier access to you direct. It is also a great new way to track analytics/feedback in real time on products through DMs and comments.
Social media is already the best way to reach audiences to promote your products and now you can directly link your shop and products to your posts as well as your influencers content, allowing for more sales via a more coherent process. This gives brands a chance to deepen relationships with their customers and future customers by tapping into new insights and behaviours around online shopping.
As influencers play such a large role in driving sales on these apps already, how will they continue to help brands?
Over 80% of people use social media to research products to purchase and are already interacting with influencers content to learn more about products/brands. So, imagine if these influencers had direct clickable links that open that product within the app seamlessly – in just a couple of clicks, that new lipstick or shirt is on its way to you. Influencers are here to stay for more than just inspiration purposes, but as a direct business tool to drive sales.