RULE #1

It’s not about how much you pay,
it’s about how much you care.

RULE #2

It’s not just about reach,
it’s about authenticity.

RULE #3

Content that tries to sell doesn’t,
but content that tries to help, does.

What we do

We are the innovative influencer marketing agency; a team of strategic thinkers and creatives who love nothing more than getting under the skin of a brand to understand how we can help.

Using real-life insights, combined with robust data, we can tailor make an authentic and relevant approach for our clients. We care more about solving business problems and adding value and impact to your marketing strategy than creating campaigns, for campaigns sake.

From household name celebrities to the more niche influencers, we know what works across the different touchpoints. And in a rapidly changing landscape – where technology is evolving at pace –our production team will help your content stay ahead of the curve.

Strategy &
Insights

Creative
Campaigns

Retainer
Model

Content
Production

+Learn More

Celebrity
Established
Emerging
Entry

Definition:

Flat-out famous, these influencers have extensive reach, passionate followers and they’re perfect for generating brand awareness, advocacy and that all-elusive press coverage you’re after.

Success Metrics:

Integrated coverage, press, paid ads, conversion.
Brand uplift, referral traffic, conversion rates.
Social Metrics: Mass impressions and mass reach.

Definition:

Still in the big leagues, these influencers have huge pull on socials. They’ve usually built their audience from a shared interest or skill, and this passion can be leveraged into engagement.

Success Metrics:

Conversion rates, referral traffic, paid ads.
Meaningful engagement leading to sales (revenue).
Social Metrics: Impressions, reach, CPE.

Definition:

Trendsetters with bags of credibility, emerging influencers are on the cusp of stardom, yet they’ve still got the relatability you crave.

Success Metrics:

Exposure to new audiences, referral traffic.
Niche engagements & grid engagements, unique fans with unique interests.
Social Metrics: Engagements and E.R%.

Definition:

Entry level influencers are experts in their niche field and they have a highly engaged, unique relationship with their audience. Plus, their affordability means you can experiment more widely with your network, production, and concepts for the same budget.

Success Metrics:

Exploring new markets, brand loyalty, additional deliverables.
Social Metrics: Added value content, valuable click through rate.