We sourced and contracted nine influencers whose values and aesthetic fit the target demographic of a superhuman user; entrepreneurial and professional.
Our content sat across social on YouTube and TikTok, each concept finely tuned for the platform. For example, our YouTube output had a focus on long form, informative product reviews, whereas TikTok housed our shorter form, visually impactful functional call outs.
We also tapped into paid social, boosting three of the most powerful pieces of content to drive click-throughs and sign ups on the Superhuman site.
We positioned Superhuman as a reliable upgrade for any professional’s routine.
With all its features and capabilities, the software gripped our audience, making our content both educational and engaging.