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Coaching Coach

Markets worked in:

Services Provided:

+Celebrity Relations
The Brief

To increase seasonal sales, Coach wanted to tap into one of 2022’s hottest trends, live shopping. To do this, they had to leverage their own sales associates as brand ambassadors across social. Who better to learn from than influencers themselves? That’s where we came in…

The Approach

We partnered with influencers well-versed in the livestream sphere, and asked them to create a how-to guide to inspire Coach’s associates ahead of their stream debut.

We also tag-teamed the presentations to include industry research, live streaming best practices, and tips on how to translate views to sales, so Coach was in the best position to boss this project.

The Results

Alongside our influencers, we produced impactful presentations that inspired and prepared the associates for their challenge ahead, developing new industry research along the way that we can bring to future projects.

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