When looking at what consumers may be missing in lockdown, one topic kept coming back up – travel. Enter Jack Whitehall, best known for his travel show with father Michael, which was put on pause when lockdown hit. Enter: our opportunity. Jack and eBay would bring the world to Michael instead.
We needed to create funny and snappy content for paid so, taking editorial cues from Travels with my Father, we worked with Jack to create a scripted sketch, centred around a Zoom call while Michael opened travel related parcels sourced from eBay’s SMBs.
As an awareness campaign – reach, views, impressions and ER were key. eBay’s secondary priority was click-through so we measured swipe ups, clicks and created an on-site shoppable edit.
Facebook & Instagram Paid: