We were tasked with building both awareness and relevancy around Nokia phones in the US market, similar to our past work in Europe, by partnering with tech reviewers on YouTube who cover mobile, tech, and lifestyle content.
By partnering with established tech Youtubers (as primary platform), we can engage with new audiences in the mobile, tech, and lifestyle spaces. The tech reviewers can share their expertise to provide information on Nokia’s newest mobile phones and include things such as specs and prices.
We selected three tech Youtuber’s to authentically review the phones with their honest opinions that resonated with their audience, focusing on the most important specs that showed this budget/.value phone could keep up with the average person’s daily lifestyle.
Audiences were open and receptive to viewing Nokia G100 devices as options when it comes to looking for value phones. With creators surpassing their average views and retention rates, it was clear the audiences were interested in specific content centered around Nokia devices.
The influencers delivered an epic 557K total views, which was 81% above our KPI. Cost per view followed the same trend landing on $0.12 which was 25% more efficient than the forecasted KPI. Plus, the average CTR of 3.5% which is 81% above our KPI!