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Back To School

Markets worked in:

Services Provided:

+ Creative Strategy
+ Creative Campaign
+ Influencer Alignment
+ Influencer Partnership Management
+ Creative Briefing
+ Reporting

this is your sign to update your space for back to school szn 🤍 use my code NAZJAA25 for $$ off! link in my bio to shop @society6 #ad #imgoingforward

♬ original sound – nazjaa

The Brief

Raise awareness within the Gen-Z community and establish a presence via TikTok for Society6, showcasing the brand’s variety of utilities, décor, art, and clothing with a focus on collections for Back To School and City Apparel.


The Approach

We worked with 27 TikTok influencers for a total of 15 Early, 10 Emerging and 2 Established Gen-Z creators. These individuals had young, college peers as their target audience who were focused on going back to school, revamping their personal aesthetics and decorating their dorms.


Crewneck styles for back to school from @society6 Use my code “CAM25” at the link in my bio for 25% off #ad #ImGoingForward #crewneckstyle

♬ original sound – Cam Stylez | Men’s Fashion

The Results

Safe to say we smashed this campaign! We delivered an epic 73% total engagements above predicted KPI’s with an average engagement rate 13% higher than KPI prediction as well. Over a 2-month posting period we delivered an epic 268K impressions, reaching over 250K people, generating strong awareness and building brand community for Society6, garnering 3x the amount of predicted link clicks!

268k Impressions
$.22 CPE
3.1k Link Clicks
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