@nazjaa this is your sign to update your space for back to school szn 🤍 use my code NAZJAA25 for $$ off! link in my bio to shop @society6 #ad #imgoingforward
The Brief
Raise awareness within the Gen-Z community and establish a presence via TikTok for Society6, showcasing the brand’s variety of utilities, décor, art, and clothing with a focus on collections for Back To School and City Apparel.
The Approach
We worked with 27 TikTok influencers for a total of 15 Early, 10 Emerging and 2 Established Gen-Z creators. These individuals had young, college peers as their target audience who were focused on going back to school, revamping their personal aesthetics and decorating their dorms.
@cam.stylez Crewneck styles for back to school from @society6 Use my code “CAM25” at the link in my bio for 25% off #ad #ImGoingForward #crewneckstyle
The Results
Safe to say we smashed this campaign! We delivered an epic 73% total engagements above predicted KPI’s with an average engagement rate 13% higher than KPI prediction as well. Over a 2-month posting period we delivered an epic 268K impressions, reaching over 250K people, generating strong awareness and building brand community for Society6, garnering 3x the amount of predicted link clicks!