The (Panasonic) Beauty of TikTok

Markets worked in:

Services Provided:

+ Influencer Campaign
+ Paid Media Amplification
The Brief

To welcome Panasonic Beauty into the wonderful world of TikTok, and to raise awareness and consideration of them as trendsetters within the #hairtok space.

The Approach

We like to think we’re one step ahead of the curve, so when we saw beauty influencer @IsabellaKatee popping off across our socials with a Panasonic hairdryer in hand, we knew what we had to do.

Her how-to led content aligned perfectly with our client, Panasonic Beauty, who’s likewise obsessed with sharing recommendations and best-in-beauty hacks for their audience.

 We immediately got in touch and contracted Isabella to create 3 separate videos on the platform as per her audience’s requests, in partnership with Pana. This output included vids on hair bonnets, bouncy blow-dries, and curling with straighteners (if you fancied a switch up).

The Results

This collab goes to show that fortune really does favour the brave. From a client who’d never tapped into TikTok, to a campaign that absolutely smashed KPIs (and done it in  style), we managed to rally the #hairtok community and spread the message of Panasonic Beauty’s expertise.

1.3M Impressions
582K Reach
938 Link Clicks
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