The Time We Helped Launch eBay Watches.

Markets worked in:

Services Provided:

+ Influencer Partnership
+ Production
The Brief.

To support the launch of eBay’s watch Authenticity Guarantee, and to win them reputation in the luxury watch space via influencer advocacy and Connects-led content.

The Approach

We scoped out a community of the UK’s most prolific watch enthusiasts, collectors, and sellers to produce an original

3-part YouTube series, the ‘Collector Files’. We wrote, shot, and edited these films to show each creator in conversation with an independent authenticator, talking through the history and future of their selection.

We then took to Instagram in partnership with female watch collectors to drive home the inclusivity and accessibility of eBay’s marketplace, as well as reinforce awareness of eBay’s Authenticity Guarantee.

The Results

Quality (in-house) content?

Tick.

Bespoke collections?

Tick.

Planting eBay at the face of all watch-lovers conversations?

You know the drill…

920k reach
14.6% ER
£0.14 CPE
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