Based off the client’s ideal target audience, we chose three archetypes – The Magician, The Ruler, and The Creator.
We then partnered with a team of influencers across Instagram, TikTok, and LinkedIn that fit into these archetypes, and challenged them to give their own creative project a ‘glow up’ with Canva.
From writing a resume to designing presentations and creating invoices, our influencers used Canva to spice up the look and feel of their work, and they walked their audience through every click of the way.
This content screamed edutainment. We were able to share Canva to a new audience group who were super keen on the platform’s offering, as shown through us over exceeding our comment and save projections, as well as boosting Canva’s website traffic.