With Canva You Can

Markets worked in:

Services Provided:

+Influencer Relations
The Brief

To drive awareness of Canva as a free and easy-to-use design platform, we were tasked to target working professionals, students, and small business owners across the US. Our goal? Position Canva as the go-to tool for any project, big or small.

The Approach

Based off the client’s ideal target audience, we chose three archetypes – The Magician, The Ruler, and The Creator.

We then partnered with a team of influencers across Instagram, TikTok, and LinkedIn that fit into these archetypes, and challenged them to give their own creative project a ‘glow up’ with Canva.

From writing a resume to designing presentations and creating invoices, our influencers used Canva to spice up the look and feel of their work, and they walked their audience through every click of the way.

The Results

This content screamed edutainment. We were able to share Canva to a new audience group who were super keen on the platform’s offering, as shown through us over exceeding our comment and save projections, as well as boosting Canva’s website traffic.

66 pieces of original content
752k impressions
13% ER
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