01
SOCIAL MEDIA IS SHAPESHIFTING
Should we still call it social media if it’s all about discovery and entertainment? Since the platforms are changing, here’s how to stay one scroll ahead of the competition.
02
HARVESTING SUCCESS
Knowing why a campaign has worked is the secret sauce for success. We unpick the ways measurements and data-diving will change in 2023.
03
expanding influence
Going out might stop during a cost-of-living crisis…but scrolling won’t. This is how to ride out market fluctuations with influencer marketing.
04
time to find your niche
There’s space for everyone online. With 91% of Gen Z saying there's no such thing as ‘mainstream pop culture’ here’s how to authentically engage with niche communities.
05
introducing: the next consumer
Move over Gen Z, meet Gen Alpha, the decision-makers of tomorrow who become Tweens in 2023. Future-proof your strategy by getting to know them now.
